![]() ![]() Let’s assume that we want to feature a product on one of our posts. Let’s add tome schema code to your WordPress pages. All your competitors are maybe not using schema on their WordPress sites, but you do! Which search result do you think will be clicked then? Exactly! It’s yours! Boom! How to add schema to WordPress without a pluginĪfter this little excursion we can jump right in. But just think about products that are not as popular as Sony headphones. You can clearly see the rating and a super nice eye-catching image. You can clearly see the benefit: an image, star rating and often a price as well as the availability. Sony uses the product schema to get a search result like this: Here is an example of a product search on Google. And when you run your WordPress site for a living, you need to beat the competition and adding schema to your WordPress site is a simple and easy thing to do to get more traction and a higher click-through-rate on search engines. Let’s keep this answer short: it’s simply that you can super awesome, eye-catching search results. What is the benefit of adding schema to your posts? Whether with or without a plugin doesn’t really matter. The solution? The webmaster of the website must incorporate structured data himself. And with more than nearly a trillion websites, search engines are happy to save any computing time, no matter how small. It’s true that search engines nowadays have other methods to find out if the page at question is a product page. Search engines usually assume that the current post is an article. If this code snippet is integrated on a WordPress post that shows a product, the search engines can then understand that (you guessed it) they are currently viewing a product (that is for sale). I’ve shortened everything else out to show you what’s all about: What search engines see If you have read my post about How to add Structured Data Markup to your WordPress site, you maybe know this code already. Let’s take a look at the Product examples on. Wohoo! □ Easy schema example (without using a plugin) And therefore you overcome the hassle of coding yourself. That generator is free to use so that you can start right away. That means that you need to code.īut don’t worry! There is ray of hope, I provide you with a simple to use Structured Data Generator (that is also built-in into my Structured Data Plugin for WordPress). And, of course, this post is written to show you how you can add schema to your WordPress without using a plugin. I’m only going to show you the JSON+LD format because it’s the simplest format that can also be read easily by humans and it’s the recommended format that Google wants to see.Īll the other formats (RDFa and Microdata) need to be included into the HTML code of a post which adds a lot more complexity, especially if you’re not familiar with coding at all. The different formatsĪs I wrote above, there are different formats: Microdata, RFDa and JSON+LD. Possible Rich Results (eye-catching search results) when schema has been added to your WordPress posts. Nevertheless, in this blogpost I want to show how to build this code and then integrate it into your own website so that you get all these nice-looking search results, that are often referred as “Rich Snippets” or “Rich ”. There are different encodings but all of them are code in the end. ![]() With that code they can understand the overall context and structure of your site. The markup is used by search engines to learn more about your website and your singular posts in WordPress. That’s why often only a fraction of them is used. offers more than 800 different “Things” that we can use to mark up our web pages. When we’re talking about “Schema”, we normally mean Structured Data that we get from the vocabulary over at. But read on to learn more about schema, Structured Data and the benefits in SEO. Even though it’s super inconvenient if you want to add Structured Data to many posts at once.
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